Personal Lubricants Market Set to Reach USD 3.30 Billion by 2032, at 9.5% CAGR, says Coherent Market Insights
Burlingame, CA, Dec. 02, 2025 (GLOBE NEWSWIRE) -- The Global Personal Lubricants Market is estimated to be valued at USD 1.75 Bn in 2025 and is expected to reach USD 3.30 Bn by 2032, exhibiting a compound annual growth rate (CAGR) of 9.5% from 2025 to 2032. This notable growth is fueled by rising awareness of sexual health and wellness, increasing disposable incomes, and the global expansion of the adult product industry. In addition, ongoing technological advancements and innovative product offerings are further accelerating market development across a wide range of consumer demographics.
Request Sample Report: https://www.coherentmarketinsights.com/insight/request-sample/8610
Global Personal Lubricants Market Key Takeaways
Water-based lubricants are slated to remain the top-selling product type, accounting for 41.3% of the global personal lubricants market share in 2025.
Most consumers prefer gels, with the target segment expected to account for a market share of 45.6% in 2025.
Based on application, dyspareunia and vaginal atrophy segment is set to hold 52.4% of the market share in 2025.
North America, with an estimated share of 383% in 2025, is expected to retain its market dominance.
Asia Pacific is poised to emerge as the fastest-growing personal lubricants market, capturing a global market share of 27.3% in 2025.
Growing Sexual Wellness Awareness Fueling Market Growth
Coherent Market Insights’ latest personal lubricants market analysis highlights major factors driving the industry growth. Rising awareness of sexual wellness is one such prominent growth driver.
Lubricants are becoming normalized in self-care routines as the taboo around sexual wellbeing and use of intimacy enhancing products continues to reduce. This normalization is expected to boost sales of personal lubricants during the forecast period.
Moreover, consumers, especially in emerging economies, are increasingly becoming aware of sexual wellness. This is creating a fertile ground for the expansion of the personal care industry. Similarly, younger consumers are showing greater interest in enhancing pleasure and comfort, leading to increased demand for personal lubricants.
Immediate Delivery Available | Buy This Premium Research Report: https://www.coherentmarketinsights.com/insight/buy-now/8610
Cultural & Social Taboos and Counterfeit Products Limiting Market Growth
The global personal lubricants market outlook remains optimistic, owing to rising awareness of sexual wellness and increasing product availability. However, cultural & social taboos and penetration of counterfeit products might limit market growth to some extent during the forthcoming period.
In many regions, intimate wellness products, including personal lubricants, still carry stigma or are considered taboo. This limits their adoption as well as slow down overall personal lubricants market growth.
Moreover, there is an increase in counterfeit products in the market. This deters consumers from purchasing personal lubricants due to concerns over product safety, quality, and potential health risks.
Increasing Medical Necessity Creating Lucrative Growth Avenues
Dyspareunia and vaginal atrophy are becoming common conditions affecting women worldwide. For example, dyspareunia affects about 10% to 20% of U.S. women, according to the American Academy of Family Physicians. This, in turn, is expected to uplift demand for personal lubricants during the forecast period.
Medical professionals increasingly recommend lubricants to manage these conditions, support post-surgical recovery, and alleviate discomfort caused by hormonal changes. This growing clinical endorsement is expected to boost growth of the personal lubricants market.
Emerging Personal Lubricants Market Trends
Shift towards natural and organic personal lubricants is a key growth-shaping trend. Consumers in the contemporary world are increasingly avoiding products with parabens and synthetic ingredients. As a result, demand for plant-based, hypoallergenic, and clean-label products is growing rapidly.
Ongoing product innovation is expected to boost growth of the personal lubricants industry during the forthcoming period. Companies are introducing advanced formulations, including long-lasting, pH-balanced, water-based, silicone-based, and hybrid products. In addition, innovations such as discreet packaging and flavored lubricants are catering to evolving consumer preferences.
Inclusivity and representation of the LGBTQ+ community are influencing the personal lubricants market. Brands are making products that are gender-neutral and safe for everyone, no matter their sexual orientation.
Many personal lubricant manufacturers are using eco-friendly and sustainable packaging to appeal to environmentally conscious consumers. They are also launching tailored products to meet specific needs, such as compatibility with sex toys, sensitive skin, or gender-inclusive use.
Expanding e-commerce is providing a strong impetus for the expansion of personal lubricants market. Growing availability of personal lubricants through online channels has significantly widened access, especially in conservative or remote markets. Online retail platforms have become major sales channels for personal lubricants.
Request For Customization: https://www.coherentmarketinsights.com/insight/request-customization/8610
Analyst’s View
“The global personal lubricants market is set to grow rapidly, owing to growing awareness of sexual wellness, increasing medical necessity, expanding e-commerce, ongoing product innovations, and shifting consumer preference towards natural and organic lubricants,” said a senior analyst at CMI.
Current Events and Their Impact on the Personal Lubricants Market
| Event | Description and Impact |
| Rising Sexual Wellness Awareness and Market Destigmatization |
|
| Post-Pandemic Demographic and Behavioral Shifts |
|
| Technological Advancements in Personal Lubricant Formulations |
|
Competitor Insights
Key companies in the personal lubricants market report:
- Church & Dwight Co Inc.
- Reckitt Benckiser Group plc
- LifeStyles Healthcare Pte Ltd
- BioFilm Inc.
- Pjur group SA
- Trigg Laboratories Inc.
- Sliquid LLC
- Good Clean Love Inc.
- HLL Lifecare Limited
- Uberlube LLC
- Doc Johnson Enterprises
- United Consortium Inc. (System JO)
- The YES Company Ltd
- LELO AB
- M D Science Lab LLC (Swiss Navy)
Key Developments
In September 2025, Reckitt launched Catalyst, its social impact investment program, in the U.S. This new program aims to deliver health and hygiene solutions to five million people globally by 2030.
In June 2024, Playground launched a new line of water‑based personal lubricants called Pillow Talk. Their formulation emphasizes clean, vegan, pH‑balanced ingredients and is positioned to “encourage open dialogue about sexual wellness”.
Market Segmentation
Product Type Insights (Revenue, USD Bn, 2020 - 2032)
- Water-Based Lubricants
- Silicone-Based and Paraben-Free Surgical Lubricants
- Oil-Based Lubricants
- Specialty/Medical-Grade Lubricants
- Non-Spermicidal Lubricants (for fertility patients)
- pH-Balanced and Iso-Osmotic Lubricants
- Others (Anesthetic-Infused Lubricants)
Formulation Insights (Revenue, USD Bn, 2020 - 2032)
- Gels
- Liquids
- Creams/Ointments
- Sprays
- Suppositories
Application Insights (Revenue, USD Bn, 2020 - 2032)
- Dyspareunia and Vaginal Atrophy (e.g., menopausal dryness)
- Sexual Health and Wellness
- Assisted Reproductive Technology (Fertility Treatments, IVF Support)
- Others (Post-Menopausal Care, etc.)
Gender Insights (Revenue, USD Bn, 2020 - 2032)
- Male
- Female
End User Insights (Revenue, USD Bn, 2020 - 2032)
- Hospitals and Clinics
- Specialty Fertility Centers
- Diagnostic and IVF Laboratories
- Homecare Settings
- Others
Distribution Channel Insights (Revenue, USD Bn, 2020 - 2032)
- Online
- Offline
Regional Insights (Revenue, USD Bn, 2020 - 2032)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
Related Reports:
Condom Market Analysis & Forecast for 2025-2032
Assisted Reproductive Technology Market Outlook for 2025-2032
Sexual Health Market Size, Share, Trends & Opportunities for 2025-2032
Our Trusted Partners:
Worldwide Market Reports, Coherent MI, Stratagem Market Insights
Get Recent News:
https://www.coherentmarketinsights.com/news
About Us: Coherent Market Insights leads into data and analytics, audience measurement, consumer behaviors, and market trend analysis. From shorter dispatch to in-depth insights, CMI has exceled in offering research, analytics, and consumer-focused shifts for nearly a decade. With cutting-edge syndicated tools and custom-made research services, we empower businesses to move in the direction of growth. We are multifunctional in our work scope and have 450+ seasoned consultants, analysts, and researchers across 26+ industries spread out in 32+ countries. Contact Us: Mr. Shah Coherent Market Insights 533 Airport Boulevard, Suite 400, Burlingame, CA 94010, United States US: + 12524771362 UK: +442039578553 AUS: +61-8-7924-7805 India: +91-848-285-0837 Email: sales@coherentmarketinsights.com Website: https://www.coherentmarketinsights.com For Latest Update Follow Us: LinkedIn | Facebook | Twitter
Legal Disclaimer:
EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
